The E.J.BLUE Origin Story

Our Story 

Luxury with Soul. Ritual with Intention.

E.J.BLUE is a clean beauty brand inspired by elegance, driven by intention, and grounded in legacy. Every product is a tribute to the timeless glamour of Elaine Julison—a woman of radiant blue eyes, unapologetic beauty, and fearless style.

Created by her granddaughter, Marlee Maddock—an industry expert with over 15 years of experience—E.J.BLUE brings high-performance skincare that feels as good as it looks. We believe in the ritual of self-care, not just the routine. Our products are designed to elevate your day, spark joy in the mirror, and honor the skin you live in.

We source clean, effective ingredients and embrace sophisticated simplicity in every formula. From silky oils to cooling hydrogel eye patches, each product invites you to pause, glow, and feel beautiful—without compromise.

E.J.BLUE is for the modern beauty lover who lives with intent, dresses with purpose, and chooses products that align with both style and soul.

Welcome to a new kind of luxury. One that honors where you come from and celebrates where you're going.

 

This is beauty, redefined.
Welcome to E.J.BLUE.