the story

Founded by beauty industry expert Marlee Maddock, E.J.BLUE honors the timeless elegance and bold spirit of her grandmother, Elaine Julison—a woman known for her luminous blue eyes, unapologetic glamour, and a vibrant sense of adventure. Her life was filled with laughter, curiosity, and style—never afraid to stand out, speak up, or try something new. She lived beautifully, and she lived fully.

The name E.J.BLUE is both a tribute and a promise: to carry that same daring elegance forward, through elevated self-care and considered design.

With over 15 years of professional experience and roots from Chicago to Southern California, Marlee brings a modern, intentional perspective to beauty. Each product is formulated with clean, high-performance ingredients, created for those who value purity, ritual, and the quiet power of confidence.

E.J.BLUE is for those who live with intention and dress with purpose—where beauty is more than surface deep. It’s a journey. A ritual. A legacy.

This is beauty with depth. Luxury with soul.
Welcome to E.J.BLUE.